Marketing Automation Specialist Jobs

Marketing Automation Specialist

PagerDuty

Location:
United States, San Francisco

Category:
-

Contract Type:
Employment contract

Salary:

78000.00 - 122000.00 USD / Year

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Job Description:

PagerDuty is looking for a Marketing Automation Specialist (Marketo) to support the North America day-to-day, hands-on creation of marketing programs in alignment with the corporate Marketing Operations team, marketing and Company objectives. You will be responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs in Marketo. This role is a localized version to better support the region and will work in close collaboration with other members of the Marketing team, you will leverage your understanding of marketing automation best practices and apply them to the execution of best-in-class programs.

Job Responsibility:

Create, develop, and monitor critical Marketo programs, such as engagement programs, trigger and batch email campaigns, tracking campaigns, web forms, webinar and event programs
Manage list uploads, program segmentations and implement best practices in database and contact management to increase data integrity and market reach across geographies
Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
Support the optimization and QA of established automated marketing program templates and workflows
Embrace a test and learn mindset
dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs
Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders
Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws
Be the subject matter expert and build rapport with the Marketers you partner with to drive efficiency and best in class execution

Requirements:

4+ years of experience in B2B marketing environment
1+ years of experience of Salesforce.com experience, including building campaigns and monitoring Marketo integration processes
Strong grasp of marketing automation implementation best practices
Excellent written and verbal skills, time management, organizational and problem solving skills

Nice to have:

2+ years of proven track record of building and executing marketing automation programs ( Marketo preferred). Marketo Certified Expert a plus!
Experience working with Agile project management tools (Jira, Monday)
BA/BS degree in Business, Marketing, Communications or similar program, or equivalent work experience

What we offer:

Competitive salary
Comprehensive benefits package from day one
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
Paid volunteer time off: 20 hours per year
Company-wide hack weeks
Mental wellness programs

Additional Information:

Job Posted:
March 25, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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