Account Manager, Field Marketing, Marriott Bonvoy

Marriott Bonvoy

Location:

Brazil

Category:

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing, and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups.

Job Responsibility:

Serves as the primary point of contact for a collection of hotels for Field needs
Designs customized annual marketing, and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals
Communicates with property to get input throughout planning process
Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International
Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth
Understands global brand and marketing strategies and their application to the Latin American markets and its consumers
Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation
Provides marketing budget guidance to property leadership
Works with COEs, KEs and other MI teams to execute key marketing and digital activities
Manages coordinators and any other Field support personnel, as assigned and ensure quality of work
Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets
Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress
Updates plans as needed based on performance
Educates hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance
Educates GMs/owners on marketing and digital topics and trends
Identifies opportunities for expanding services for a given property
shares value of expanded services with property leadership
includes ROI analyses for services and campaigns
Responds to ad-hoc requests

Requirements:

College (University) degree required in marketing, hospitality management, or related field
Postgraduate or master’s degree in marketing or equivalent preferred
2+ years of experience in equivalent position
1+ years managerial experience preferred, leading a team or a project
Travel industry, hotel property experience, Field Marketing experience, or related, preferred
Fluency of English and Spanish required- Portuguese a plus
Excellent verbal communication and writing skills
Leadership qualities are a must (self-starter)
Must be a team player and collaborate well with multiple stakeholders
Excellent technical and project management skills
ability to handle many diverse projects simultaneously
Attention to detail, critical-thinker and problem-solver
Creative, energetic, takes initiative
Able to effectively work independently or, at times, as part of a team
Excellent interpersonal and presentations skills
Ability to identify and track relevant community KPIs
Ability to balance the interests and demands of multiple stakeholders

Nice to have:

Portuguese language skills
Travel industry, hotel property experience, Field Marketing experience

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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