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The Assistant Brand Manager will develop and execute nationwide promotional campaigns, ensuring alignment with business objectives and driving consumer engagement through collaboration with cross-functional teams and external partners.
Job Responsibility:
Develop and implement national promotional strategies across digital, print, in-store, and experiential channels
Collaborate with sales, product, and creative teams to align promotional activities with business goals
Oversee all administrative tasks related to promotions, ensuring smooth execution and operational efficiency
Conduct market research to gather insights on trends, customer behavior, and competitor activities
Monitor campaign performance and leverage data-driven insights to optimize future initiatives
Manage relationships with external agencies, media partners, and influencers to amplify promotional reach
Ensure all promotions comply with regulatory requirements and align with brand guidelines
Propose innovative promotional initiatives to stand out in a competitive market
Requirements:
Bachelor’s degree in Marketing, Business Administration, or related field
Experience in consumer products, cosmetics, skincare, or confectionery is a plus
Strong communication skills in English and Bahasa Malaysia
Mandarin is an added advantage
Familiarity with data-driven marketing strategies and national-scale marketing initiatives
Proficiency in marketing software and analytics tools is a plus
Ability to manage multiple projects efficiently while meeting deadlines and budget constraints
Creative, adaptable, and customer-centric mindset with a focus on delivering impactful promotions
Nice to have:
Mandarin language proficiency
Experience in consumer products, cosmetics, skincare, or confectionery
Proficiency in marketing software and analytics tools
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