Assistant Brand Manager, Randstad

Assistant Brand Manager

Randstad

Location:

Malaysia, Klang

Category:

-

Contract Type:

Employment contract

Salary:

7000.00 - 8000.00 MYR / Month

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Job Description:

A dynamic and fast-paced FMCG company focused on driving brand innovation and consumer engagement across Southeast Asia. The company emphasizes data-driven insights, market trends, and product development to enhance brand positioning and business growth. The Assistant Brand Manager will support brand innovation and category growth by conducting consumer insights analysis, managing product launches, and driving strategic brand initiatives.

Job Responsibility:

Gather insights on market trends, competitor strategies, and consumer behavior to identify growth opportunities
Assist in developing a five-year innovation funnel, aligning product development with business goals
Support product launches, ensuring alignment with brand guidelines and market needs while tracking post-launch performance
Oversee brand consistency in packaging, marketing materials, and design execution across multiple markets
Work closely with internal teams (Marketing, R&D, Trade Marketing) and external agencies to execute brand initiatives
Monitor category budgets, track marketing effectiveness, and provide strategic recommendations.

Requirements:

Degree in Business, Marketing, Economics, or related field
2-5 years in brand innovation, marketing, or consumer insights, preferably in FMCG
Strong analytical mindset with research and data interpretation capabilities
Creative problem-solving with the ability to think outside the box
Experience in project management and cross-functional collaboration
Proficiency in English (Mandarin is a plus)
Ability to travel regionally across SEA when required.

Nice to have:

Proficiency in Mandarin

What we offer:

SEA Regional Exposure
Work with a company holding the leading portfolios
Hybrid working & Flexi Hours

Additional Information:

Job Posted:

March 31, 2025

Expiration:

April 28, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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