Assistant Digital Marketing Manager

• Advises hotels on appropriate on-strategy eCommerce priorities and tactics
• Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
• Manages budgets for the cluster/hotels for eCommerce activities
• Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
• Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
• Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
• Assists hotels in optimizing Paid Search performance
• engages external Agencies for supplemental Paid Search efforts if needed
• Manages the PLUS Platform for participating hotels in the area/cluster
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing)
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)
• Conducts regular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations
• works with hotels on corrective action where necessary
• Serves as the EPIC/Vignette administrator for the hotel(s)
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services)
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets
• Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
• May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
• Builds strong domestic relationships with the top 2-3 OTA partners
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels
• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
• Develops the offer landing page on Marriott.com for cluster offers
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)
• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
• Sets up the Marriott.com Hotel Web Site
• Activates the hotel for sale on approved OTAs
• Shop hotel to ensure M.com and OTA rates are set up correctly
• Work with brand marketing team to position the hotel on digital channels
• Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region
• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
• Creates online press releases and helps with property SEO to drive awareness to hotel
• Helps set digital sales goals for new opens in partnership with sales and revenue management
• Uses the eCommerce Resource guide
• Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy
• Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
• Serves as cluster-level point-person for Marriott’s eCommerce strategy
• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels
• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues
• Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels
• Develops other cluster-level eCommerce communications, as appropriate
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area
• hospitality marketing or agency experience preferred
• OR 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major
• 2 years experience in the sales, marketing, digital, eCommerce or related professional area
• hospitality marketing or agency experience preferred

hospitality marketing or agency experience