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Functions as the business leader of the property’s sales department for properties with bookings exceeding parameters of the Group Sales teams within the Sales Office. Provides day to day leadership to a small team of on-property sales associates and pulls through a number of above-property sales channels (e.g., Area Sales, Group Sales within the Sales Office, Catering Sales, Global Sales Office, etc.) in order to achieve hotel sales objectives, booking goals and property revenues. Develops strategic working relationships with leaders of these sales channels in order to proactively position and drive sales to the property. Interfaces with the Regional Marketing & eCommerce team to review collateral and execute the property’s marketing plan as well as pull through regional and national promotions. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.
Job Responsibility:
Executes the sales strategy and verifies that individual booking goals are met for both on-property staff and off-property sales channels
Partners with Area Sales and Group Sales within the Sales Office to establish successful account deployment and execution
Serves as the sales contact for the General Manager, property leadership team, Global Sales Office (GSO), Group Sales, Area Sales and Catering Sales leaders
Serves as the sales contact for customers
serves as the customer advocate
Serves as the property sales liaison with Area Sales, Group Sales within the Sales Office, Catering Sales, Revenue Management, Event Management, Regional Marketing Communications, GSO and other hotel departments as appropriate
Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations
Reviews the Smith Travel Research STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position
Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
Attends sales strategy meetings to provide input on weekly and overall sales strategy
Participates in business planning with the Regional Marketing & eCommerce team
Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share
Determines and develops marketing communication activities
Participates in sales calls with members of the on-property and/or off-property sales team to acquire new business and/or close on business
Identifies public relations opportunities and works with the Regional Marketing & eCommerce Team to coordinate activities that augment the overall marketing communication strategy
Supports the General Manager by coordinating crisis communications
Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Participates in and practices daily service basics of the brand
Verifies that the property implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service
Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International
Interfaces with the Regional Marketing & eCommerce team to review collateral and execute the property’s marketing plan as well as pull through regional and national promotions
Performs other duties, as assigned, to meet business needs
Requirements:
2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
4 years experience in the sales and marketing or related professional area
OR 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
2 years experience in the sales and marketing or related professional area
Demonstrated skills in supervising a team
Lodging sales experience
Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance
Nice to have:
4 year college degree
Demonstrated skills in supervising a team
Lodging sales experience
Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance
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