Associate Campaign Ops Specialist, 6sense

6sense

Location:

India, Pune, Maharashtra

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are seeking an Associate Operations Specialist to join our Campaign Operations team in Pune. The ideal candidate will have extensive knowledge of digital advertising, social advertising, and email campaigns within the Adtech industry. Hands-on experience in campaign management, campaign optimization, programmatic advertising, campaign troubleshooting, and working with Demand Side Platforms (DSPs) such as Xandr (AppNexus), Beeswax, Centro, and The Trade Desk and Marketing Automation Platforms (MAPs such as Hubspot, Mailchimp, Marketo, Constant Contact etc,) is required. Knowledge of HTML5, digital ad revenue operations, and advanced Excel skills will be an added advantage.

Job Responsibility:

Address technical support queries related to advertising campaigns and creatives from the internal team
Respond to Salesforce tickets, Slack messages and emails to help our go-to-market teams with client requests
Review customer campaigns and propose effective strategies for campaign optimization
Identify and resolve campaign problems, offering optimization suggestions as needed
Monitor campaign delivery and collaborate with the DSP to resolve any issues
Troubleshoot Creative Audit Failures with the DSP and coordinate with our Customer Success (CS) team at 6sense
Track active campaigns and workflows that haven't served any impressions or sent any emails in the last 24 hours and take corrective actions
Proactively engage with the Customer Success Manager’s (CSMs) and sellers to address go-to-market challenges, then collaborate with the product team to feature requests
Interface with the sales team to assess sales enablement needs and collaborate with the product team to implement solutions
Communicate and educate the sales team about new and planned activities, including new features and product solutions
Develop and provide training materials for the sales/CS teams
Identify opportunities to enhance marketing effectiveness through improved audience management, segmentation, and campaign strategies
Assist CSM teams in ensuring successful client onboarding and address customer queries regarding platform functionality, ad setup, and specifications
Assist in creating training documentation as needed
Receive and clarify ad creative requirements from the operations team and manage independent projects to meet deadlines
Create and test ad creatives according to specified requirements
Address technical support queries related to advertising campaigns and creatives from the internal team

Requirements:

Minimum of 2-4 years of experience in Digital Advertising with a strong operational knowledge of DSP platforms
Experience in creating and executing digital social media and email marketing campaigns using optimization tactics and strategies
Experience in building, launching, and reporting on campaigns using CRMs like Salesforce, Eloqua, etc.
Experience with targeting, segmentation, and list acquisition for demand generation campaigns
Knowledge of Account-Based Marketing (ABM) is an added advantage but not required
Monitor and analyze the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates
Ensure the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations
Maintain the hygiene and accuracy of email lists, adhering to regulatory guidelines. Additionally, email marketers should use innovative strategies to maximize campaign effectiveness
Monitor and evaluate email campaign key performance indicators (KPIs), such as deliverability, open rates, click-through rates, conversions, and ROI
Expertise in Excel to manipulate data, perform complex calculations and visualize data trends effectively
Excellent written and verbal communication skills
Ability to work collaboratively with cross-functional teams
Ability to work independently as well as part of a team
Strong process orientation and attention to detail
Demonstrated ownership of projects and ability to drive them to completion

Nice to have:

Knowledge of Account-Based Marketing (ABM)
Willingness to work in rotational shifts

What we offer:

health coverage
paid parental leave
generous paid time-off and holidays
quarterly self-care days off
stock options
equipment and support to work and connect with your teams, at home or in office
growth mindset culture
numerous learning and development initiatives
access to LinkedIn Learning platform
quarterly wellness education sessions
wellness days
ERG-hosted events

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Associate Campaign Ops Specialist