Brand General Manager, Randstad

Brand General Manager

Randstad

Location:

China, Shanghai

Category:

-

Contract Type:

Not provided

Salary:

1200000.00 - 1800000.00 CNY / Year

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Job Description:

We are a leading global outdoor and lifestyle brand, renowned for our commitment to quality, innovation, and sustainability. With a rich heritage and a passion for the outdoors, we design and produce high-performance gear that empowers adventurers and outdoor enthusiasts to explore the world with confidence. Our brand is synonymous with cutting-edge technology, timeless design, and a deep respect for nature.

Job Responsibility:

Develop and execute the brand’s strategic plan for the China region, aligning with global objectives and local market dynamics
Lead and manage the local team, fostering a culture of collaboration, innovation, and high performance
Oversee all aspects of brand operations in China, including marketing, sales, retail, and e-commerce
Build and maintain strong relationships with key stakeholders, including distributors, retailers, and partners
Drive brand awareness and market penetration through innovative marketing campaigns and initiatives
Monitor market trends, consumer behavior, and competitor activities to identify opportunities and challenges
Ensure the brand’s values and commitment to sustainability are reflected in all local activities and communications
Manage budgets, forecasts, and financial performance for the China region, ensuring profitability and growth.

Requirements:

Proven experience in a senior leadership role within the retail, fashion, or outdoor industry, preferably with a focus on the China market
Strong understanding of the Chinese consumer market, including cultural nuances and purchasing behaviors
Demonstrated success in developing and executing strategic plans that drive brand growth and market share
Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team
Strong business acumen, with experience in managing budgets, financial performance, and operational efficiency
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders
Passion for the outdoors and a deep appreciation for the brand’s values and mission
Fluency in both English and Mandarin is essential.

Additional Information:

Job Posted:

March 31, 2025

Expiration:

May 28, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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