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The Consumer Marketing Manager is responsible for insulating our base customers and consumers through marketing and communications strategies that drive revenue and retention. This person works cross-functionally to communicate T-Mobile offers, plan changes, and enterprise wide initiatives in a way that is thoughtfully designed and perfectly implemented based on the consumer journey(s) and business objectives. This role is responsible for developing Go-To-Market strategies factoring in market dynamics, consumer experience(s) and journey(s), competitive actions, and company priorities across total Omni channel. This role works with cross-functional teams such as Consumer and Market Intelligence and Insights, Acquisition, Integrated Marketing, Creative, Program Management and Operations to define and implement campaigns supporting the strategic vision.
Job Responsibility:
Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more
Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio
Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points
Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment
Develop marketing communication materials for senior leadership sharing a customer-centric story
Requirements:
Bachelor's Degree in related field
Master's/Advanced Degree (Preferred)
4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
Presentations Strong communications skills by presentation, written and verbal methods (Required)
Go-to-market Strategy Experience in defining and driving go-to-market strategies
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
Master's/Advanced Degree
Experience in telecommunications or consumer electronics
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