Content Marketing Specialist, Randstad

Content Marketing Specialist

Randstad

Location:

Malaysia, Kuala Lumpur

Category:

-

Contract Type:

Employment contract

Salary:

5000.00 - 8000.00 MYR / Month

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Job Description:

The Content Marketing Specialist will play a key role in developing creative and engaging content across multiple platforms to strengthen brand storytelling and customer engagement. This position also oversees CRM initiatives and email marketing campaigns, working closely with digital and event marketing teams to deliver impactful content and communications that support broader marketing goals.

Job Responsibility:

Develop creative marketing content including visuals, videos, blogs, newsletters, and website copy
Write and edit compelling copy for social media, email campaigns, and digital ads
Manage CRM systems to maintain and segment customer databases for targeted communications
Plan, develop, and execute email marketing campaigns aimed at driving customer engagement, retention, and conversions
Collaborate with designers and videographers to produce high-quality digital assets
Ensure all content is optimized for SEO and adheres to brand guidelines
Plan and manage a content calendar aligned with marketing campaigns and business objectives
Stay up-to-date on content trends, social media best practices, and digital storytelling techniques
Collaborate with external agencies, content creators, and influencers where necessary
Track content and email marketing performance and make data-driven recommendations for improvement.

Requirements:

Bachelor’s Degree in Marketing, Communications, or a related field
3-5 years of experience in content creation or digital content marketing
Hands-on experience with CRM management and email marketing campaigns
Strong writing, editing, and proofreading skills with attention to detail
Experience in creating visual content, basic video editing, and working with creative teams
Familiarity with SEO, content management systems, and social media platforms
Ability to manage multiple projects simultaneously and meet deadlines
A creative thinker who is proactive, resourceful, and collaborative.

What we offer:

18 days of Annual Leaves
Medical claims
Growth opportunities
Great culture

Additional Information:

Job Posted:

March 31, 2025

Expiration:

May 23, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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