Content Specialist, Randstad

Content Specialist

Randstad

Location:

Netherlands, Best

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

The Content Specialist in IGTS business unit/Downstream Marketing team is responsible for managing, organizing, and optimizing marketing content across multiple Content Management Systems (CMS), including Philips asset library, webCMS, and Philips product libraries. This role involves executing operational content tasks while ensuring digital and content excellence best practices, such as keyword optimization, content structuring, and continuous improvement, are applied.

Job Responsibility:

Content Management & Execution: Upload, update, and maintain digital assets (imagery, brochures, videos etc), web pages, and product-related content in various CMS platforms
Ensure content accuracy, consistency, and alignment with brand and SEO guidelines
Manage metadata, tagging, and categorization for better discoverability
Content Optimization & Best Practices: Apply SEO best practices, including keyword optimization, alt text, and metadata improvement
Improve content performance by ensuring clarity, usability, and alignment with internal stakeholders and insights from data dashboards
Conduct audits to identify outdated, duplicate, or underperforming content
Content Restructuring & Process Improvement: Support content restructuring projects by efficiently migrating, reorganizing, deleting and updating content
Ensure correct content mapping and internal linking during structural changes
Collaborate with stakeholders to implement improvements in workflows and CMS usability

Requirements:

Junior to Medior role, around 3 years of experience
Technical & CMS Expertise: Strong experience working with asset libraries, webCMS, and product portfolio management tools
Operational Execution: Detail-oriented, process-driven, and efficient in handling content updates at scale
Digital Knowledge: Understanding of SEO, tagging, content structuring, and performance optimization
Attention to Detail: Ability to spot inconsistencies, ensure content accuracy, and maintain quality standards
Problem-Solving & Adaptability: Capable of working through content restructuring challenges and implementing process improvements

Additional Information:

Job Posted:

March 28, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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