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KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. KAYAK is looking for an innovative eye with brand marketing strategic mind! The Creative Manager is directly responsible for the management of the creative ecosystem and brand strategy support for LATAM, including: Paid Media, Content Marketing, and Commercial Partnerships. This role supports the creation of performance driven and engaging inventive assets that convey KAYAK’s values. This position will be reporting to the LATAM Brand Director and will be preferably based in Miami, FL. Are you passionate about travel and developing brand creatives from beginning to end? Then join us at KAYAK and help shape the future of travel!
Job Responsibility:
Support strategy and lead all aspects of production of creative assets from start to finish (including drafting specific SOW, managing production budgets, selecting vendors and leading jr. team members) across these three pillars: Paid media: TV, OOH, Social Media, YouTube and Display Ads
Content marketing: Organic Social Media, Newsletters, Blogs, SEO pages and Influencers
Brand and Commercial Partnerships: Celebrity and client partnerships
Work hand in hand with the brand team and Digital Manager to define and optimize AON (Always on) implementation, including A/B testing
Manage and provide direction for all internal and consumer facing advertising and marketing materials
Briefs: Draft creative briefs based on quarterly strategies for AON and AdHoc activations
Execution: Work side by side with Graphic Designer and direct Creative Agency to develop all materials including conceptualization and copywriting
Guard LATAM’s brand messaging and localized imagery according to new brand guidelines
Manage, follow and optimize processes for the organization and delivery of all creative assets based on media plan
Ensure assets are crafted on time and within budget
Take part in global marketing meetings to coordinate regional SOW for quarterly digital campaigns and global activations, including design, copy and topline UX
Support the Commercial Partnerships and content projects from beginning to end
Ensure creative consistency across assets with a performance mentality throughout the activation
Support Regional Lead and key stakeholders on internal and external decks to achieve tangible and easy to understand visualization across strategies, objectives, processes and topline data.
Requirements:
Bachelor’s degree required
A minimum of 5 years in brand marketing with strong experience in working with graphic and motion designers, production houses, copywriters, and advertising conceptualization
Knowledge of marketing strategy and production, including social media, print, out of home, broadcast, online advertising and new media opportunities
Knowledge of LATAM market, culture and nuances
Excellent project management and organizational skills
Excellent follow through, written and verbal communication
Fluent in English as well as Spanish or Portuguese
Resourceful, deadline driven and detail oriented
Proficient in various software including Microsoft Office, G-Docs and basic knowledge in design softwares: Figma, Monday, Premier, Photoshop, and Illustrator.
What we offer:
Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
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