This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Lead the CRM strategy for a prestigious luxury watch brand in Japan within a dynamic and rewarding role in a global company. Responsibilities include developing CRM strategies, analyzing customer data, designing training programs, and monitoring campaign performance.
Job Responsibility:
Develop and execute CRM strategies aligned with business objectives
Segment target customers to personalize communication strategies (e.g., direct mail, email campaigns, VIP events)
Analyze customer data using Salesforce to identify trends and improve customer experience
Design and implement training programs for retail staff on sales skills, brand knowledge and customer service
Monitor campaign performance using key performance indicators (KPIs) and prepare regular reports
Manage the e-learning platform and ensure boutique staff complete training modules
Requirements:
Minimum 5 years of experience in CRM management and brand marketing, preferably within a luxury retail or B2C setting
Proven track record of developing and implementing successful CRM strategies, leading to measurable improvements in customer engagement and retention
Expert knowledge of Salesforce or similar CRM systems
Experience in developing and delivering training programs, ideally in a retail or luxury environment
Excellent analytical and data interpretation skills
Excellent communication and presentation skills in both English and Japanese
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