Demand Generation Manager, Atlassian

Demand Generation Manager

Atlassian

Location:

United States, New York ▼

San Francisco

Austin

Category:

-

Contract Type:

Employment contract

Salary:

104200.00 - 167400.00 USD / Year

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Job Description:

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Job Responsibility:

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones.

Requirements:

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done.

What we offer:

health coverage
paid volunteer days
wellness resources

Additional Information:

Job Posted:

March 19, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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