Demand Generation Manager, Atlassian

Demand Generation Manager

Atlassian

Location:

United States, San Francisco

Category:

-

Contract Type:

Employment contract

Salary:

104200.00 - 167400.00 USD / Year

Save Job

Apply Position

Job Description:

Atlassian offers a dynamic work environment and the flexibility to work from various locations. The Demand Generation Manager is responsible for developing audience segmentation, planning and executing campaigns, and analyzing performance to drive customer engagement and conversions. The role requires a strong background in demand generation, email marketing, paid channels, and content marketing.

Job Responsibility:

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones

Requirements:

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done

What we offer:

health coverage
paid volunteer days
wellness resources

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

Remote work

View All Jobs In This Company

Job Link Share:

Welcome to CrawlJobs.com –
Your Global Job Discovery Platform

At CrawlJobs.com, we simplify finding your next career opportunity by bringing job listings directly to you from all corners of the web. Using cutting-edge AI and web-crawling technologies, we gather and curate job offers from various sources across the globe, ensuring you have access to the most up-to-date job listings in one place.