Demand Generation Marketing Lead, Robert Half

Demand Generation Marketing Lead

Robert Half

Location:

United States, Atlanta

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns.

Job Responsibility:

Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives
Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline
Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process
Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement
Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results
Foster a collaborative and high-performance culture within the marketing team
Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives
Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement
Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies
Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns

Requirements:

Proven experience in the financial industry
MUST HAVE PEOPLE MANAGEMENT EXPERIENCE
Demonstrated expertise in leading growth marketing initiatives
Proficiency in using Content Management System (CMS)
Experience in utilizing CRM for customer relationship management
Skillful in interpreting Facebook Insights to strategize marketing campaigns
Proficient in using Google AdWords for advertising purposes
Experience in leveraging Google Analytics for website traffic analysis
Proven track record in conducting AB Testing for optimizing marketing strategies
Ability to create and manage effective advertisement campaigns
Proficiency in using Analytics to derive actionable insights
Experience in blogging to enhance brand visibility and engagement
Demonstrated ability to increase brand awareness through innovative marketing strategies

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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