Digital Marketing Manager, Marriott Bonvoy

Marriott Bonvoy

Location:

Malaysia, Kuala Lumpur

Category:

Marketing, Digital Marketing, SEO, SEM

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

The Digital Marketing Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

Job Responsibility:

Executes annual marketing plan to budget
Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans
Manages F&B media schedules and verifies prompt settlement of accounts
Partners with property Revenue Management to verify correct offer loading
Executes email marketing, and display advertising
Maintains frequent, active engagement with Cluster eCommerce manager
Verifies all advertising for the hotel in digital channels is in alignment with brand voice
Facilitates social media engagement and updating content in local digital channels
Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
Engages in proactive online reputation management
Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM
Maintains a comprehensive list of local media contracts
Manages assigned accounts as per the media account management system
Writes and distributes all press releases for property events, promotions, and outlets
Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities
Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement
Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution
Manages external vendors and media agencies
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes
Manages photo shoots for seasonal or festive promotions
Acts as central point of contact for regionally approved local photographers
Coordinates and executes Hotel and F&B printed materials
Controls quantity and inventory of all Hotel marketing collateral
Assists in the production of all property, F&B display, and temporary signage in hotel public areas
Promotes collection of competitors collateral and publicity on a monthly basis
Manages the execution of F&B direct marketing activities
Verifies all collateral is as per brand standard guidelines
Assists and manages the development, co-ordination and execution of all communications activities
Helps with the publication of hotel’s newsletter(s)
Supports communications duties and functions as deemed necessary
Assists in the liaison and execution of joint F&B promotions
Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis
Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy
Provides training and marketing leadership and act as a marketing subject matter expert
Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends

Requirements:

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
hospitality marketing or digital advertising experience preferred
OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major
2 years experience in the sales, marketing, digital or related professional area
hospitality marketing or digital advertising agency experience preferred

Nice to have:

hospitality marketing or digital advertising agency experience

Additional Information:

Job Posted:

March 21, 2025

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Digital Marketing Manager