Digital Marketing Manager, Robert Half

Digital Marketing Manager

Robert Half

Location:

United States, Coppell

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position.

Job Responsibility:

Launch and promote a consumer-focused marketplace as part of our digital marketing strategy
Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management
Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance
Plan and implement marketing campaigns that align with our eCommerce objectives
Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry
Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records
Manage customer inquiries and monitor customer accounts to take appropriate actions

Requirements:

Extensive experience in the Wholesale Distribution industry
Proven track record as a Digital Marketing Manager or similar role
Proficient in CRM systems to manage and analyze customer interactions and data
Demonstrated experience in campaign planning and execution across various digital platforms
Familiarity with marketplaces and eCommerce to increase product visibility and sales
Hands-on experience with Salesforce Marketing Cloud (SFMC) and Pardot for marketing automation
Proficiency in Google Ad Manager to manage, schedule, and optimize online ads
Expertise in Google Analytics 4 (GA4) for tracking website traffic and user behavior
Strong analytical skills to interpret digital marketing data and formulate strategies
Ability to collaborate with cross-functional teams to achieve business and marketing goals
Excellent communication and interpersonal skills
Bachelor's degree in Marketing, Business, or related field is preferred

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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