Digital Marketing Manager, Randstad

Randstad

Location:

Romania, Bucharest

Category:

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

We are looking for a Digital Media Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. He/She should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing/media campaigns from concept to execution. Digital Media Manager will work with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.

Job Responsibility:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, Adwords and display (CPC/CPV/CPM/CPL) advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication
Identify relevant audience and create efficient Look alike campaigns
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Unify metrics across all analytics tools aiming to have identical performance reports
Collaborate with internal teams to create landing pages and optimize user experience
Coordinate internal teams for implementing SEO friendly tactics (content, URLs, pages elements)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Analyze behavior flow in order to spot areas for improvement
Collaborate with agencies and other vendor partners
Work closely with CRM team to define marketing strategies for CRM and retention activities on customers
Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value
Coordinate with local marketing managers

Requirements:

University Degree/Diploma in Marketing or Business Administration (specialization in marketing preferably)
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Excellent reporting & analytical skills
In-depth knowledge of website analytics tools (e.g., Google Analytics, Adwords, Tag Manager)
Working knowledge of ad serving tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Seniority to comprehend the complexities of an online B2C product
Excellent knowledge of English language (written and verbally)

Nice to have:

Previous exposure within the online gaming industry
Ability to lead and work effectively with third parties
Ability to develop, lead and work within a team
Experience on CMS management
Sound understanding of IT principles

Additional Information:

Job Posted:

March 31, 2025

Expiration:

April 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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