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This role involves planning and executing digital engagement and retention campaigns, analyzing customer behavior, managing leads, and coordinating marketing materials. It also includes optimizing campaign effectiveness through testing and performance analysis.
Job Responsibility:
Planning and executing digital engagement and retention campaigns
analyzing customer behavior
managing leads
coordinating marketing materials
optimizing campaign effectiveness through testing and performance analysis
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field preferred
2-4 years of experience in CRM and campaign management
proficiency in marketing automation tools, specifically Salesforce Marketing Cloud
strong analytical skills with experience in tools like Google Analytics and Tableau
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