Digital Marketing Specialist, Robert Half

Digital Marketing Specialist

Robert Half

Location:

United States, Reading

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

The role involves the use of various digital marketing strategies and tools, with an emphasis on the strategic use of email marketing systems.

Job Responsibility:

Develop and manage multilingual digital marketing campaigns
Utilize email automation programs such as Pardot, HubSpot, Marketo, or Mailchimp to optimize email marketing
Collaborate effectively with cross-functional teams in a remote environment
Implement and manage digital marketing strategies, including Google Ads, Facebook Insights, and AB Testing
Use Adobe Creative Cloud and Content Management System (CMS) to create and manage digital content
Leverage CRM to maintain accurate customer credit records and process customer credit applications efficiently
Monitor customer accounts and take appropriate actions based on account status
Use analytics tools to measure and report the performance of digital marketing campaigns
Engage in blogging to boost brand awareness and reach out to potential customers
Ensure all digital marketing activities are conducted with strong attention to detail and organizational skills

Requirements:

Proficiency in Adobe Creative Cloud
Familiarity with Content Management System (CMS)
Proficiency in using CRM software
Ability to use Facebook Insights
Experience in using Google Ads
Knowledge of AB Testing methods
Experience in creating and managing online advertisements
Strong analytical skills
Blogging experience
Experience in developing and implementing strategies for increasing brand awareness

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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