Digital Marketing Specialist, Robert Half

Digital Marketing Specialist

Robert Half

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Job Description:

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Job Responsibility:

Overseeing a company’s digital strategy
using digital platforms such as website, social media, search engines, email marketing, online advertising, and corporate blogs to build brand awareness and generate sales
developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Requirements:

Identifying target markets
creating and implementing marketing campaigns across mobile and web platforms
specializing in areas such as SEO, SEM, paid search, display media, social media, and shopping feeds
overseeing a company’s digital strategy
using digital platforms to build brand awareness and generate sales
developing and implementing programs to analyze metrics for digital marketing strategy

Additional Information:

Job Posted:

March 20, 2025

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