Digital Marketing Strategist, Cox Enterprises

Cox Enterprises

Location:

United States, Pensacola

Category:

Marketing, Digital Marketing, SEO, SEM

Contract Type:

Employment contract

Salary:

90100.00 - 150100.00 USD / Year

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Job Description:

The Client Campaign Strategist, Digital and Advertising at Cox Media is integral to achieving revenue goals by collaborating with sales representatives and engaging directly with top-tier clients to understand their advertising strategies and objectives. This role involves developing customized, multi-channel advertising solutions using Cox Media’s comprehensive product portfolio, with a strong emphasis on digital advertising. The Strategist is responsible for all stages of the sales cycle, from client needs analysis to proposal development, campaign implementation, and performance analysis, ensuring strategies align with client goals and drive revenue growth. Additionally, the role requires close collaboration with internal teams to optimize campaign effectiveness and foster long-term client relationships

Job Responsibility:

Engage with clients in-person and, as necessary, at the client’s location to thoroughly understand their business goals and objectives in person and virtually
Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser’s short and long-term business challenges
Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel
develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution
own the storytelling aspect of the narrative
Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business
Partner with Sales Consultants to respond to client questions in real time as a portfolio SME
Design and support the implementation of the approved campaign
Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation
In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI
Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client’s next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn
Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI
Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities

Requirements:

Bachelor’s degree in a related discipline and 6 years’ experience in a related field
a master’s degree and 4 years’ experience
a Ph.D. and 1 year of experience
or 10 years’ experience in a related field
Ability to think strategically, understand a client’s advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it
Excellent oral and written communication and presentation skills
Proficient in PowerPoints and articulating narratives for storytelling
Must live in assigned Cox market, report to Cox office in alignment with current work policies and meet with clients in the Cox office or client location as assigned

Nice to have:

Degree in related discipline strongly desired
Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
Experience with pixel strategy development, conversion tracking, and attribution
Experience in consumer-focused industries
Knowledge of customer segmentation and personalization techniques
Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint)
Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points

What we offer:

Generous compensation & bonus structure
Flexible time off policies
Amazing healthcare plans at low cost to you
Free access to Care.com
Funds to pay for classes, certifications or school
Free access to Calm + counseling for mental wellbeing

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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