Digital Optimization Testing Manager, T-Mobile

T-Mobile

Location:

United States, Herndon ▼

Bellevue

Category:

IT - Software Development

Contract Type:

Employment contract

Salary:

79900.00 - 144100.00 USD / Year

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Job Description:

The Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across all company digital channels and brands, driving incremental business value every day. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns.

Job Responsibility:

Plan & execute optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional stakeholders
Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict
Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns
Communicate the results of optimization program to a broad audience of stakeholders and executives
Promote culture of testing and optimization within department and across the company

Requirements:

Bachelor's Degree Computer Science, Marketing, UX/design or equivalent degree
2-4 years Experience in fast-paced, ever evolving, high-volume organization
2-4 years Managing Optimization projects from inception to completion for large scale e-commerce or content marketing sites
Project Management Ability to manage multiple projects in highly-matrixed organizations, often with competing priorities
Skilled in Agile, Kanban and Lean methodologies
Experienced in development and management of workforce management plans to ensure optimized resource utilization
Optimization Subject matter expertise in digital optimization methodology with solid understanding of statistics related to hypothesis testing
Analytics Strong analytical skills to measure, manage, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly
Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager
Advanced knowledge of Digital Optimization A/B testing tools (Adobe Target preferred.)
Experience working with websites, social media and e-mail campaign platforms
Strong knowledge of digital marketing or e-commerce
Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML
Able to troubleshoot using Browser Developer tools
At least 18 years of age
Legally authorized to work in the United States

Nice to have:

Skilled in Agile, Kanban and Lean methodologies
Experience working with websites, social media and e-mail campaign platforms
Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML
Able to troubleshoot using Browser Developer tools

What we offer:

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

Additional Information:

Job Posted:

April 05, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Optimization Testing Manager