Director, Brand Marketing, Premium and All-Inclusive, CALA, Marriott Bonvoy

Director, Brand Marketing, Premium and All-Inclusive, CALA

Marriott Bonvoy

Location:

Mexico, Mexico Regional Office

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

The Director of Brand Marketing for Premium and All-Inclusive brands in the Caribbean and Latin America (CALA) oversees the development, production, and tactical implementation of marketing strategies. The role involves developing and overseeing the execution of marketing strategies that align with CALA goals, partnering with brand leaders at regional, continental, and global levels, and collaborating in the development of the annual marketing plan to achieve both short- and long-term objectives.

Job Responsibility:

Develop and oversee the execution of marketing strategies that align with CALA goals
Partner with global Brand Marketing and CALA Marketing and Loyalty stakeholders to ensure delivery of efficient and effective marketing plans
Collaborate in the development of annual budgets and manage an assigned budget
Analyze market trends, customer insights, and competitive landscape
Monitor and report on the performance of marketing initiatives
Oversee the launch of new partnerships, campaigns, and offerings
Manage the positioning, brand guidelines, and creative development of the Premium and All-Inclusive portfolio
Foster strong relationships with external partners
Ensure all brand activities consider the affiliation of our Premium and All-Inclusive brands to the Marriott Bonvoy travel program
Direct Premium and All-Inclusive brand marketing initiatives
Develop brand and loyalty marketing campaigns & activations
Deliver a strategic and integrated marketing plan for HALO openings
Establish and track key performance indicators (KPIs)
Utilize data analytics to drive decision-making and optimize marketing strategies
Regularly report on performance metrics to stakeholders and adjust tactics as needed

Requirements:

4-year degree from an accredited university in Business Administration, marketing and/or advertising required
advanced degree in Business or related area preferred
8+ years of relevant experience in Marketing, Loyalty, Brand, or a comparable professional area
Fluency in English and Spanish required

Nice to have:

Advanced degree in Business or related area
Fluency in Portuguese
Director-level experience
Experience managing Premium brand marketing
Experience managing All-Inclusive brand marketing

Additional Information:

Job Posted:

March 22, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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