Director, Internal & Executive Communications, Marriott Bonvoy

Marriott Bonvoy

Location:

China, Shanghai

Category:

Public Relations

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

In this exciting, fast-paced position, the Director, Internal & Executive Communications, Greater China reports to the Senior Director Communications, Greater China in elevating and managing the corporate reputation through strategic communications for Marriott International across the region. The role focuses on developing strategic PR campaigns, internal and external communications, crisis management, and media relations. It requires expertise in communications, extensive PR experience, and the ability to foster relationships within the Greater China region.

Job Responsibility:

Develops PR strategies and executes initiatives to drive positive reputation, customer awareness, financial results, guest satisfaction and market share
Build on Marriott’s culture and purpose through strategic internal communication to enhance associate engagement
Develop creative and strategic PR campaigns and initiatives that underscore narratives, generate positive publicity
Executive Profiling: increase visibility of GC senior leadership through media relations, speaking opportunities etc
Utilize a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting-edge trends to unveil opportunities for growth and increased market share/ media share of voice
Lead Crisis Communications and protect corporate reputation when issue raises
Strategic planning and execution of senior leaders’ associate facing communications in right formats
In collaboration with HR, develop internal communications strategy that communicates the region’s strategic vision and goals internally
Uplift and enhance associate engagement through positive storytelling, underscoring company culture and purpose
HR Communications: partner with HR, to build MI best employer image
Liaison with owner communications to curate cohesive messaging distribution
Support Senior Director Communications in collaborating with other disciplines to develop Corporate Communications plans, and PR initiatives that support the business objectives of the region
Identify trends and uncover newsworthy stories from Marriott’s portfolio of hotels
Manage efficient and effective PR agencies that deliver results
Cultivate relationships with targeted media outlets to generate positive media coverage, elevate brand awareness and preference to achieve coverage in top tier lifestyle, consumer, business news, travel, hotel trade, and online/blogger media
Secure A-list media interviews for senior executives to increase visibility/leadership position in the region that supports with Executive profiling
Monitor and measure results, including media impressions and share of voice with competitive monitoring updates
Serve as the POC for Crisis Communications
Manage special internal event activities including GM conference, internal conferences, media briefings
Develop talking points/speeches for President, GC Executives participating in media events

Requirements:

Formal training in Communications, a university degree or equivalent experience in public relations, communications or journalism
Ten years minimum in public relations
Working experience as a journalist is a plus
Solid knowledge of GC media/social media landscape
Solid strategic planning and project management capability
Be able to manage multiple stakeholders and proactively drive for alignment
Travel, hospitality, consumer goods industry background in public relations, journalism/ broadcast is a plus
Proficiency with Excel, PowerPoint and Word computer programs
Excellent in written Chinese, proficiency in Chinese language, Good spoken and written language in English

Nice to have:

Working experience as a journalist
Travel, hospitality, consumer goods industry background in public relations, journalism/ broadcast

What we offer:

Equal opportunity employer
Inclusive, people-first culture
Opportunity to grow and succeed
Access to Marriott's resources and development opportunities

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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