Director of Growth Marketing, Robert Half

Director of Growth Marketing

Robert Half

Location:

United States, San Diego

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

As a Director of Growth Marketing, you will be instrumental in strategizing and executing customer acquisition plans, managing digital advertising across various platforms, and overseeing budget allocation for maximum efficiency. This role operates within the industry and demands proficiency in Google Analytics, DTC, Performance Marketing, Growth marketing, Paid Search, and Paid Social.

Job Responsibility:

Strategize and execute customer acquisition plans in alignment with our revenue goals
Manage digital advertising on social, search, affiliate, display, and streaming platforms
Allocate budgets strategically to maximize efficiency and performance
Oversee internal campaign execution on key social platforms
Discover and scale emerging channels to drive long-term growth
Align marketing efforts with brand initiatives and promotional timelines
Track and refine key metrics like ROI, acquisition costs, conversion rates to enhance efficiency
Collaborate with analytics teams to ensure data accuracy and provide actionable insights
Leverage quantitative analysis to refine media strategy, creative impact, and audience targeting
Oversee significant annual media investment, ensuring smart allocation
Develop forecasts and scenario plans in partnership with Finance
Present performance reports with key takeaways and recommendations to leadership
Lead external partnerships across digital, streaming, and affiliate channels
Maintain close relationships with platform representatives to leverage new opportunities
Collaborate across departments to refine messaging, landing pages, and creative assets
Improve processes for seamless teamwork on growth initiatives

Requirements:

Proven experience in a similar role such as Director of Growth Marketing
Strong proficiency in Google Analytics
Demonstrable expertise in Direct-to-Consumer (DTC) marketing strategies
Substantial knowledge and practical experience in Performance Marketing
Proven track record in Growth Marketing, with evidence of successful campaigns
Hands-on experience in Paid Search strategies and execution
Proficiency in Paid Social tactics and implementation

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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