Director of Marketing, Robert Half

Director of Marketing

Robert Half

Location:

United States, Pittsburgh

Category:

Banking

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are offering an exciting opportunity for a Director of Marketing in the Banking industry. The role involves developing and implementing targeted marketing strategies, managing both internal and external communications, and overseeing digital strategies. This role is 5 days per week in office, and candidate must have banking experience.

Job Responsibility:

Oversee the development and implementation of marketing strategies across various platforms such as email, website, text message, direct mail, and social media advertising
Manage internal and external communications to ensure brand consistency
Lead the digital marketing initiatives and strategies to increase brand awareness and reach
Formulate and execute a comprehensive digital strategy to boost the company's online presence
Direct content marketing efforts, ensuring the creation of high-quality and engaging content
Utilize skills in Content Management System (CMS), CRM, Google AdWords, and Google Analytics to monitor and evaluate the effectiveness of marketing campaigns
Utilize Facebook Insights to understand customer preferences and behaviors, and tailor marketing strategies accordingly
Plan and manage marketing campaigns, ensuring effective use of resources for maximum impact
Oversee the management of marketing collateral to support marketing and sales efforts
Coordinate marketing events to promote the company's products and services

Requirements:

Proven experience in the banking industry, with a focus on marketing strategy and execution
Mastery in the use of Content Management Systems (CMS) to oversee and control digital content
Proficient in leveraging CRM systems for improved customer interactions and marketing efforts
Demonstrable experience with Facebook Insights for data-driven decision making
Expertise in Google AdWords for targeted advertising and lead generation
Profound knowledge of Google Analytics for tracking, reporting, and understanding website performance
Substantial experience in planning, developing, and executing effective advertisements
Strong understanding of brand awareness strategies within the banking sector
Proven ability to plan and manage marketing campaigns, ensuring alignment with overall business goals
Experience in collateral management, ensuring marketing materials align with brand guidelines
Solid background in digital marketing, including SEO, SEM, email marketing, and social media campaigns

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:

March 25, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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