Director of Marketing, Robert Half

Director of Marketing

Robert Half

Location:

United States, Austin

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

Our Austin based client is seeking an experienced and dynamic Director of Marketing to lead their marketing department and drive strategic initiatives to enhance brand visibility, market presence, and customer engagement. The ideal candidate will have a strong background in marketing strategy, digital and traditional marketing channels, team leadership, and data-driven decision-making. This role is pivotal in shaping the direction of the company’s marketing efforts and achieving business growth objectives.

Job Responsibility:

Develop and implement a comprehensive marketing strategy that aligns with company goals and objectives
Collaborate with cross-functional teams (sales, product, customer success, etc.) to ensure marketing strategies are integrated across all departments
Oversee the development and execution of brand strategy, ensuring consistency and relevance across all marketing channels
Drive growth through integrated digital marketing initiatives including SEO/SEM, email marketing, social media, content marketing, and paid media
Oversee traditional marketing efforts such as print, events, sponsorships, and public relations to build brand awareness and customer loyalty
Provide regular performance reports and insights to the executive team to inform business decisions
Develop and manage the marketing budget, ensuring effective allocation of resources to maximize impact
Identify new growth opportunities, both in existing markets and new customer segments

Requirements:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
MBA or advanced degree preferred
7+ years of experience in marketing, with at least 3-5 years in a leadership role
Proven track record of developing and executing successful marketing strategies in a fast-paced, growth-oriented environment
Experience in both B2B and B2C marketing preferred
Strong expertise in digital marketing, data analytics, and marketing automation tools
Strong leadership, communication, and interpersonal skills
Ability to think strategically and drive innovation while maintaining a results-driven mindset
Proficiency in marketing software (CRM, Google Analytics, SEM/SEO tools, email platforms, etc.)
A creative mindset with a data-oriented approach

Nice to have:

Experience in both B2B and B2C marketing
Proficiency in marketing software (CRM, Google Analytics, SEM/SEO tools, email platforms, etc.)

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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