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The Director of Measurement Product at CVS Media Exchange (CMX) will function as a product owner to build omni-channel measurement products. This role involves defining strategy, managing product roadmaps, overseeing data transformation processes, and fostering collaboration across teams to deliver best-in-class advertising measurement solutions.
Job Responsibility:
Define product vision, strategy, and development of suite of ad measurement products
Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively
Lead product discovery and maintain a roadmap and backlog focused on high-impact work for advertisers, merchants and stakeholders
Manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks
Lead a team of Data Scientists, Data Engineers, and business analysts to deliver the Measurement roadmap, establish data analytics best practices, manage and mentor team members
Build strong relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership
Define and track key metrics to measure the success of our Measurement product
Oversee the data transformation processes, ensuring efficient and accurate transformation, enrichment, and normalization of data for reporting
Develop strategies to offer data as a service to internal and external stakeholders
Support design and implementation of scalable and robust data infrastructure
Work with Engineering to establish and enforce data quality frameworks and governance policies to ensure data integrity and reliability
Partner with Product Marketing to conduct industry and competitive analyses to deeply understand emerging trends.
Requirements:
8+ years of hands-on experience in Product Management (majority in advertising technology or advertising measurement strongly preferred)
Proven ability to lead and influence, with a track record of success in building and executing product strategies
Sound business judgment and ability to think strategically, analyze quantitatively, problem-solve, scope technical requirements, and make difficult trade-off decisions
4+ years of leadership experience in BI/data analytics/data science/insights
3+ years of experience managing product managers, data scientists and engineers
5+ years’ experience in designing business intelligence solutions (dashboard development) through use of data visualization software required (Tableau preferred) to uncover trends, realize insights, explore sources, and tell stories
4+ years’ Experience in data management and working on hybrid infrastructure of Cloud and On-prem
Strong analytical skills with a solid foundation in programming (e.g., SQL, Python), database environment (e.g., big-data platforms, SQL).
Nice to have:
Deep understanding of the digital advertising ecosystem, Digital Ad Tech Stack, Retail Media Advertising and the underlying technologies
Deep understanding of ad measurement solutions, including MMMs, MTAs, and Brand Lift (and other upper funnel measurement)
Strong interpersonal skills
Excellent organizational skills to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines
Exceptional storytelling and presentation abilities, with a knack for influencing stakeholders and driving consensus
Test and learn mentality and an agile way of working.
What we offer:
Full range of medical, dental, and vision benefits
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