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The Director of Sales is responsible for developing and implementing sales strategies, driving revenue across groups, transient, and catering segments, and leading the sales team to achieve and exceed financial targets. This individual must possess strong leadership, negotiation, and analytical skills to ensure the hotel maintains a competitive edge in the market.
Job Responsibility:
Develop and implement comprehensive sales plans targeting corporate, group, leisure, and catering segments
Continuously analyze market trends, competition, and business opportunities to optimize revenue strategies
Collaborate with Revenue Management and Marketing teams to align sales strategies with pricing, promotions, and distribution channels
Monitor sales performance metrics, providing insights and recommendations to senior management
Prospect, solicit, and secure new business opportunities to drive revenue growth
Maintain and expand relationships with key accounts, corporate partners, and travel industry professionals
Conduct sales calls, site inspections, networking events, and industry trade shows to enhance brand presence
Ensure a seamless and personalized guest and client experience throughout the sales process
Recruit, train, mentor, and lead a high-performing sales team to achieve individual and departmental goals
Set clear sales targets and provide ongoing coaching and performance evaluations
Foster a culture of accountability, collaboration, and excellence within the sales team
Oversee sales budgeting, forecasting, and expense management in alignment with financial goals
Develop and maintain detailed reports on sales performance, market insights, and revenue projections
Ensure compliance with company policies, sales procedures, and hospitality standards
Work closely with the events and operations teams to ensure seamless execution of group bookings, conferences, and catering events
Requirements:
Minimum of 5+ years of progressive hotel sales experience with a proven track record in revenue generation
Bachelor’s degree in hospitality management, Business, Marketing, or a related field preferred
Experience in luxury, boutique, or large-scale hotels is highly desirable
Strong understanding of hospitality sales strategies, revenue management, and competitive positioning
Exceptional networking, negotiation, and communication skills
Proficiency in CRM software, booking systems, and Microsoft Office
Must possess a valid driver’s license for market-related travel
Nice to have:
Established network of industry contacts within the hospitality, corporate, and travel sectors
Ability to analyze data, forecast trends, and create strategic action plans
Strong leadership and team-building skills, with the ability to motivate and inspire sales professionals
Ability to work independently and collaboratively in a fast-paced environment
Experience in executing sales events, promotional campaigns, and business development initiatives
What we offer:
Medical, Dental, Vision, and Basic Life Insurance: The monthly medical premium for employees is 75% covered by the employer, and 25% by the employee. Family coverage is 50% employer covered
Short and Long-Term Disability Coverage
Vacation/Paid Time Off (PTO): Year 1 – 80 hours (10 days)
Year 2 120 hours (15 days)
Sick Policy: Accrual begins at hire, with a maximum annual accrual of 40 hours and a total cap of 80 hours
Paid Holidays
Discounts: 50% of Food & Beverage and discounted stays through Marriot’s Explore Program and Wyndham Hotels
Amenities: Free parking, continental breakfast and lunch
Additional Benefits: $80.00 monthly cellphone reimbursement or provision of a company phone, sign-in privileges on a house account
401(k): Employer match of 50% of the first 6% of contributions, with vesting at 25% per year starting in year two. Both Traditional Pre-Tax and ROTH (after-tax) account options are available
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