Email Outreach Manager, Snappr

Email Outreach Manager

Snappr

Location:

Colombia, Medellin

Category:

-

Contract Type:

Employment contract

Salary:

30000.00 USD / Year

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Job Description:

At Snappr, we help businesses get visual content more easily, with higher quality, and at scale. We use the best technology to connect visual content creators; such as photographers, videographers, and image editors, with businesses that need their skills to tell the story of their products and services through all forms of visual content. As an Email Outreach Manager on the Demand Generation team, you will build, own, and execute our email channel. This is a strategic role that involves supporting our SLG and PLG motions for multiple products. You will play a critical part in scaling our email channel, delivering subject-matter-expertise content to our B2B audience.

Job Responsibility:

Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale
Build scaled+converting outbound email campaigns
List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent and opt-ins
Partner with PMM and Sales to nail messaging
Leverage performance data to continuously iterate and improve content and messaging
Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance
Identify strategic opportunities for growth and retention
Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more
Build a brand-new Newsletter program
Ensure success of email execution, QA, and deliverability
The role could evolve to manage and mentor a team of email marketing specialists

Requirements:

Excellent writer and strong communicator
English is a must for this role we are looking for a C1 level
5+ years of cold-outbound email
must include experience with SaaS or subscription-based services
Experience with dual SLG & PLG motions is a plus
Experience with both B2B and B2C marketing is a plus
Excellent problem-solving capabilities and a robust analytical approach
Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting
Strong experience with building triggered email programs, managing lists & lead mining, and enrichment
Experience with Instantly and Zapier is a big plus
Experience with Salesforce and Excel is a plus
Comfortable and motivated working in a fast-paced, collaborative environment
You get things done: You're a self-starter, organized, resourceful, and have the ability to manage projects from start to finish
You care about the details: You have an eye for design, a good instinct for what email content will resonate with businesses, and triple-check every email before it's sent

Nice to have:

Experience with dual SLG & PLG motions
Experience with both B2B and B2C marketing
Experience with Instantly and Zapier
Experience with Salesforce and Excel

What we offer:

Hybrid set-up! (1 week onsite in 1 quarter)
Company Equity
120 USD per month for professional growth
Laptop will be provided
20 days PTO

Additional Information:

Job Posted:

March 25, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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