External Communications Manager, IKEA

IKEA

Location:

Philippines, Pasay

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

Reporting directly to the Inspiration and Communication Manager, Ikano Retail Philippines and will be responsible in using the IKEA business priorities, knowledge of our range, online and offline consumer trends, national market, competition and customers’ living situations to drive and develop solutions now and in the future of IKEA Philippines. Also, to support the Marketing function to achieve communication excellence, sales growth and profitability. Specialist knowledge shall also be utilized to in print production work, advertising and PR efforts in the country.

Job Responsibility:

Responsible for the development of Advertising
Plan and manage the production and implementation of advertisement, while ensuring that all materials are in line with the IKEA Concept documentation
Ensure optimal reach and frequency spends across online and offline display platforms buys with accurate delivery to the intended audience reach in the most effective channels while meeting KPIs set
Work closely with SO and Local marketing, SO Sales, and e-commerce, IKEA Food teams to ensure accuracy of products and information and achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand
Contribute to evaluating external advertising media opportunities & proposed store activities by the Local Marketing & Communication Managers in the country. Assist in partner collaborations that supports the advertising campaign, staying locally relevant and achieves business goals such as visitation and average ticket
Responsible for the (Commercial) Public Relations function
Manage the development of country’s Public Relations campaign delivery through the message house, key focuses and mandatories. Secure country level relationships with media
Manage IKEA product recalls and the development and pricing coordination of collection press kits for the country
Lead the PR agency and be responsible for media content and oversee that the local media receives releases and up-to-date, accurate information about IKEA including Conceptualising, plan and execute PR events, media launches, media interviews as necessary to secure strong engagement with the media for each campaign launch. Management of all spokesperson, interviews and press conferences for the country
Together with Corporate Communications, assist to ensure that the country crisis plan is followed so that the team is well prepared to handle media crisis e.g. products that are of fault and might cause injury to customers etc
Tracking PR coverage and share of voice monthly versus competitors for the country
Budget Management
Responsible to secure the planned marketing budget to commercial calendar and to ensure accurate year-to-date marketing spent to BN and Finance on monthly basis
Contributor to contract negotiation in the market relating to the function
Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements

Requirements:

Has the customers’ interest at heart, be service minded and have a great sense of urgency
Highly self-motivated with a passion in marketing and communications to drive results with consistent messaging
Experience in marketing and branding, conceptualising campaigns, logical abilities, and copywriting
Experience in each offline and online channel’s guidelines and understanding of each media technicalities
Experience in public relations tasks and media relations to build the brand
Knowledge of trends, proven solutions, translating global into local market relevant solutions that influence home furnishing and retailing
Knowledge of IKEA concept, brand objectives, values and vision, tone of voice in order to translate that into strong messaging
Budgetary experience –administrative work, evaluation of costs, monitor, follow-up and adjust as needed. Meticulous with an eye for details and highly organised by nature
Possess a creative mindset and ability to challenge common ways of thinking
Ability to communicate and share creative ideas, concepts and solutions and combine commercial, aesthetics and practical skills

Additional Information:

Job Posted:

March 26, 2025

Expiration:

April 15, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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External Communications Manager

IKEA

Location: Philippines, Pasay

Category: -

Contract Type: Not provided