Field Marketing Manager, Marriott Bonvoy

Marriott Bonvoy

Location:

Thailand, Thailand Area Office

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

Marriott International is seeking a Field Marketing Manager to join the newly established Field Marketing Services function for Thailand. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company. The Field Marketing Manager supports hotels in generating profitable revenue to increase RevPAR, market share, and brand awareness by fully leveraging marketing programs at the property and market level, and by ensuring that marketing efforts are effectively directed to the consumer. The Field Marketing Manager will support each hotel’s Marketing leader’s efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and need times, maximize efficiency of hotel marketing spend, and develop co-op campaigns. This position will also closely support the Area Director of Marketing (ADOM) and Director of Field Marketing - Thailand to ensure that the company vision is applied in Thailand as well as to ensure that property programming is aligned with brand standards, brand voice and fully utilizes all available tools and resources.

Job Responsibility:

Support Director of Field Marketing – Thailand implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives
Support Director of Field Marketing develop strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market
executing and ensuring pull through of regional/Brand marketing programs, suggesting and deploying right channels and platforms
support hotel’s marcoms, providing communications guidance to property teams, including overall marketing strategy, and other media activities
Support Director of Field Marketing and ADOM in developing & executing overall strategic PR, Brand & Destination marketing plan for the Area as a whole
Provide overall marketing strategic guidance for participating hotels
Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website)
Incorporate global brand marketing objectives into the hotel plans
Ensure and supervise content quality of hotel sales promotional aids, tools and merchandising items
Work with Area Teams, Director of Field Marketing and MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area
Support ADOM and Director of Field Marketing on activation of Marriott Bonvoy Moments and events to build brand recognition in the market
Support hotels with loyalty strategy and local pull through / activation of Marriott Bonvoy Moments and events
Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels
Monthly tracking, monitoring and evaluating respective partnership campaign performance and conduct P&L analysis on all executed campaigns
Support ADOM, Director of Field Marketing and Area F&B Marketing Manager pull through all F&B marketing plan and activations
Build and maintain close relationships with other continent-based marketing professionals
Prepare briefs and liaise with agencies on above property marketing projects and campaigns
Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
Source and negotiate influencer collaborations in support of above property marketing initiatives
Assist with negotiation of regional and cluster media buys with key publications and media agencies
Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
Complete Measurement/Reporting: Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using project management system
Measure and report success of area /property marketing performance to stakeholders using relevant tools
Apply insights to future marketing activities

Requirements:

Bachelor’s degree in marketing preferred
5 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
1-3 years digital marketing experience, including search engines and digital advertising optimization tactics
Strong knowledge of Thailand media landscape
Experience leading a team
Experience in corporate marketing communications, advertising agency, or digital marketing agency
Desired experience working in an above property or ‘cluster’ hotel marketing role
Commercially minded with strong business acumen
Creative thinker with ability to connect creativity to business outcomes
Analytical nature – can interpret data into meaningful insights and actions
Demonstrated ability to develop and implement successful marketing strategies for individual properties to maintain and grow business of hotels
Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications) and preference in proficiency with advanced software programs, such as Photoshop and InDesign
Excellent relationship management and negotiation skills
demonstrated ability to develop and maintain relationships with senior leaders (e.g. Area Teams, GMs, Sales and Revenue Leaders, media representatives) and external agencies
Ability to work autonomously and as part of a team regularly communicating project status
Strong problem solving and decision-making skills
Able to effectively prioritize multiple tasks for multiple stakeholders
Strong customer service orientation
takes initiative, anticipates needs
Excellent planning skills
High attention to detail
Advanced English and Thai writing capability
Capable of listening and counseling stakeholders on best approach, including what non-value added efforts to drop
Experience in a matrix organization and understand how to apply and leverage corporate marketing programs, platforms, and tools

Additional Information:

Job Posted:

March 23, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Field Marketing Manager