FLEX Director, Identity Product

• Provide leadership, consulting, and information expertise to achieve the goals for Identity & Customer
• Work with MarTech and IT teams to develop and deploy an effective identity & data infrastructure
• Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline
• Oversee the broader data strategy and effectively prioritize implementation tactics for media data to ensure they are in line with overall organizational goals and long-term business strategies
• Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI
• Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS, Snowflake, Adobe etc
• Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture
• Partner with Analytics and IT to build Data Management, Analytics and Reporting roadmaps for future years
• Partner with business leadership to secure funding for critical Data Management & IT programs

• 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline, with 6+ years of experience demonstrating progressive career growth and a history of exceptional performance in data management, identity resolution, and marketing technology OR 4+ years of experience in data management, identity resolution, and analytics with a Master's degree
• Proven expertise in designing and engineering complex data flows for identity & audience development with proficiency in privacy and compliance related to personal data
• Extensive experience in defining and executing transformational strategies for digital identity, including working with both terrestrial and digital identifiers to enhance customer identification and reach
• In-depth knowledge and hands-on experience with leading identity vendors (e.g., LiveRamp, TransUnion, Merkle, Experian, Acxiom etc.) and their platforms for identity resolution and data activation
• Strong understanding of marketing technologies, customer data platforms (CDP), identity graphs, cloud data warehouses (e.g., Snowflake, AWS), and data cleanroom partnerships
• Proven ability to deliver impactful results while managing complex, high-stakes initiatives with ambiguity and cross-functional collaboration
• Strong leadership skills with a track record of working closely with marketing, digital, and technology teams to drive data strategy and innovation

medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, childcare discounts