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FLEX Director, Media Data Management

https://www.marriott.com Logo

Marriott Bonvoy

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Location:
United States, Bethesda, MD

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

60.38 - 98.75 USD / Hour

Job Description:

This pivotal role centers on crafting data strategies to activate customer data across paid media including direct, programmatic, and paid social etc. and foster personalized ad experiences. The Director will drive data requirements for the company's marketing needs across paid channels, focusing on effective customer data collection, curation, and activation to enable prioritized use cases for revenue growth.

Job Responsibility:

  • Provide leadership, consulting, and information expertise to achieve the goals for Marketing & Media
  • Work with AdTech and IT teams to develop and deploy an effective ad tech & paid media data infrastructure including media data cleanrooms
  • Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline
  • Oversee the broader data strategy and effectively prioritize implementation tactics for paid media data to ensure they are in line with overall organizational goals and long-term business strategies
  • Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI
  • Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS, Snowflake, Adobe etc
  • Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture
  • Partner with Analytics and IT to build Data Management, Analytics and Reporting roadmaps for future years
  • Partner with business leadership to secure funding for critical Data Management & IT programs

Requirements:

  • 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline, with 6+ years of experience demonstrating progressive career growth and a history of exceptional performance in data management, analytics, and advertisement technology OR 4+ years of experience in data management, analytics and advertisement technology with a Master's degree
  • Proven expertise in designing and engineering complex data flows for audience activation & paid media data with proficiency in SQL
  • In-depth knowledge and hands-on experience with media publishers, DSPs and ad tech platforms (e.g., Trade Desk, Meta Ads, Google, Disney etc.)
  • Strong understanding of marketing technologies, customer data platforms (CDP), identity graphs and cloud data warehouses (e.g., Snowflake, AWS)
  • Proven ability to deliver impactful results while managing complex, high-stakes initiatives with ambiguity and cross-functional collaboration
  • Strong leadership skills with a track record of working closely with marketing, digital, and technology teams to drive data strategy and innovation
What we offer:

Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts

Additional Information:

Job Posted:
March 22, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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