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We are seeking a highly skilled and motivated Freelance Market Specialist for the Swedish market to support our Localization and Product Marketing teams at KAYAK. This unique role combines the strategic elements of product marketing with the linguistic expertise required for high-quality localization. The ideal candidate will improve our messaging, positioning, and in-product communications while ensuring the highest standards of linguistic quality and cultural relevance in our localized content.
Job Responsibility:
Develop and refine concise, user-friendly messaging for KAYAK’s features and unique selling propositions (USPs)
Collaborate with cross-functional teams to create a unified product positioning and messaging framework
Audit and update existing product messaging to ensure clarity, consistency, and alignment with KAYAK’s brand strategy
Conduct market research and competitor analysis
Review, proofread, and resolve linguistic issues in translations to ensure accuracy, consistency, and adherence to guidelines
Ensure all translations meet the brand's quality standards and are culturally appropriate for the target audience
Provide feedback to translators and collaborate in maintaining language-specific style guides and glossaries
Evaluate the quality of Machine Translation (MT) or AI-generated content, and fully localize the content to improve the user engagement.
Requirements:
Minimum 5 year experience in product marketing, product copywriting, or a related field
Proven experience as a translator, reviewer, or similar role
Native-level proficiency in Swedish and excellent command of English
Strong writing, communication, and proofreading skills with an attention to detail
Strong understanding of cultural nuances and ability to adapt content accordingly
Familiarity with CAT tools is a plus
Understanding of the challenges and considerations when working with MT or AI-generated content
Strong communication and interpersonal skills, with the ability to work independently and manage time effectively in a remote setting
Ideally based in the local market to stay on top of the local marketing trends.
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