Head of Performance Marketing, Randstad

Head of Performance Marketing

Randstad

Location:

India, Pune

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

Head of Performance Marketing who has successfully scaled a D2C brand (preferably in food & beverage) using cutting-edge marketing strategies. The ideal candidate has deep experience with Meta, Google Ads, and other paid acquisition channels, understands customer acquisition & retention, and is well-versed in the latest marketing tech stack

Job Responsibility:

Growth Strategy: Build and execute high-ROI acquisition & retention marketing strategies across Google, Meta, YouTube, programmatic advertising, and influencer collaborations
Full-Funnel Performance Marketing: Drive top-of-the-funnel awareness, conversions, and CLTV (Customer Lifetime Value) growth
MarTech & Analytics: Utilize tools like Triple Whale, GA4, Mixpanel, Segment, Amplitude, and Clevertap/moengage for campaign analytics and optimization
CRO & Retention: Work closely with product & tech teams to enhance conversion rates, optimize landing pages, and drive repeat purchases via CRM and email automation
Performance Budgeting: Manage multi-crore ad budgets, optimize CAC:LTV ratio, and scale efficiently
Team Leadership: Recruit and mentor a team of performance marketers, analysts, and marketing automation specialists

Requirements:

Experience in growth marketing for a D2C brand (preferably food or FMCG)
Proven expertise in Meta Ads, Google Ads, and Programmatic Advertising
Strong grasp of SEO, paid search, display advertising, influencer marketing, and affiliate partnerships
Hands-on experience with marketing automation & AI-powered ad tools
Strong analytical skills with a data-first approach

Additional Information:

Job Posted:

April 07, 2025

Expiration:

May 10, 2025

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