Head of Sales & Marketing, Marriott Bonvoy

Marriott Bonvoy

Location:

United States, Orlando

Category:

Sales

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

The Head of Sales & Marketing for Villatel is primarily responsible for driving top line revenue strategy and performance, focused on traditional hotel sales related segments to include group, volume transient, consortia, and banquets/catering across all relevant Villatel properties. The individual is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning and performance for Villatel, as well as managing the sales and marketing budget that supports revenue attainment.

Job Responsibility:

Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient (business travel & consortia), and catering through customer acquisition and retention strategies/tactics
Develops and implements a marketing and communications plan designed to achieve the desired positioning of each property, as well as manage the sales & marketing budget that supports all initiatives
Identify and research potential accounts/clients and prospect for new business opportunities, generate group and catering leads, and set up meetings/presentations with clients that will keep each property’s pipeline consistently full of opportunities
Regularly contact existing accounts based on the tracing frequencies of an Account Coverage Program
Actively sell guest rooms and catering (where applicable) to markets as assigned, ensuring monthly and quarter goals are met
Ensure sales team lead processes (response time, proposal effectiveness, site inspection process, etc.) are optimized for efficiency and closure
Use property’s sales CRM to manage sales activities and business transactions, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging client engagements
Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting to make effective data-driven decisions that optimize performance
Understand channel sources and ability to deploy data-driven strategies that achieve revenue targets with profitability top of mind
Assesses & reacts to market trends, market share & the competitive hotel environment
Ability to understand and communicate market (and sub-market) trends, demand generators, supply/demand and economic factors affecting hotel performance
Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply
Develop/implement key segment strategy & managing key accounts
Design effective sales deployment schemes & market assignments
Develop sales goals designed to achieve budget & market share targets
Manage group pace measurement and set sales production goals
Manage sales activity & travel schedule
Ensure proper process is in place with respect to selling and servicing banquet/catering events
Participate in weekly Sales Meeting, Operations Meeting, BEO Meeting and any other required meetings relevant to role
Engage in networking opportunities through active participation in community and professional associations, activities and events
Identify training and resource opportunities that will uplift skills, efficiency and performance of sales team members
Partner with in-house Villatel Creative and outside agencies to strategize and implement communications plan across B2C & B2B channels devised on market dynamics/trends and Orlando market events
Partner with in-house Villatel Creative, revenue management, and support resources to strategize and implement digital media and email marketing campaigns in a timely fashion devised on market dynamics/trends and Orlando market events
Partner with in-house Villatel Creative and revenue management in stewarding Villatel’s online presence, ensuring content is accurate, on-brand, and relevant to B2C & B2B audiences
Develop and implement appropriate marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share
Develop relevant partnerships and activations that help drive awareness and differentiation
Collaborate with internal and agency partners (web, PR, Social, Digital) where appropriate and orchestrate strategies and tactics that support established KPIs that will positively impact each property
Activate and optimize participation in brand programs, channels, and affiliated sales organization resources to best promote each asset and drive top line performance.

Requirements:

Bachelor’s degree preferred
At least 3 years’ experience as a sales leader, with prior hotel sales and marketing experience
Experience dealing with/communicating with ownership groups and asset management
Proficient in managing/using sales automation & PMS systems
Experience working collaboratively with revenue management and marketing
Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each
Excellent communication and presentation skills
Strong interpersonal skills and ability to work in a team environment
Ability to direct, lead, train, motivate & drive a direct sales team
and develop a cooperative & competitive team spirit & winning attitude
Must be proficient in Word, Excel, Power Point, Outlook, Teams, and other relevant programs
Must be able to multitask and prioritize departmental functions to meet deadlines
Superior Negotiation Skills – Proven ability to close deals
Leadership Skills – ability to directly and indirectly guide or influence team members towards achieving a common goal through clear communication, motivation, and collaboration
Sales Skills – Possesses strong ability to influence and/or persuade buying decisions and to close sales or gain commitment from others
creates good rapport and exhibits the ability to grow and maintain key partnerships
Communication – Has both verbal and written skills, to effectively execute meetings and events this includes keeping the appropriate departments informed with Group Resumes and/or BEO’s and other necessary information
actively listens to extract essential information in order to maximize revenue and execute successful meetings and events
Organizational Skills – Ability to determine priority tasks and maintain strong attention to detail.

What we offer:

Comprehensive benefits package that includes competitive health and welfare coverage, such as medical, dental, and vision plans, along with the option to choose an HSA or FSA spending account
Supplemental medical plans
Disability and life insurance
Retirement savings plan is currently under consideration.

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Head of Sales & Marketing