Inbound Marketer, Robert Half

Inbound Marketer

Robert Half

Location:

United States, Boise

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We’re on the hunt for a highly motivated and experienced Inbound Marketer for one of our local clients. In this role, you’ll work as a strategic partner to our internal marketing project managers to drive lead generation for multiple service lines and industry groups. You’ll leverage your expertise in webinars, email nurture and drip campaigns, PPC campaigns, and content syndication to execute high-performing campaigns that resonate with our target audience.

Job Responsibility:

Plan, execute, and optimize inbound marketing campaigns across key channels, including webinars, email nurture and drip workflows, PPC advertising, and content syndication, to consistently generate high-quality leads
Collaborate closely with marketing project managers to align campaign strategies with overarching business objectives
Manage the entire campaign lifecycle, from planning and content creation to landing page development and performance tracking
Work with content teams to develop materials tailored to specific audiences and aligned with campaign goals
Monitor campaign KPIs, analyze performance data, and recommend actionable improvements to enhance results
Stay ahead of industry trends and best practices to improve targeting and messaging for distinct industries and service lines
Serve as a liaison between internal stakeholders to ensure effective communication and campaign alignment

Requirements:

Minimum of 2 years in professional services or B2B marketing, ideally within accounting, financial services, or wealth management industries
At least 2 years of digital marketing experience, with proven success in executing webinars, email nurture and drip campaigns, PPC campaigns, and content syndication strategies
Proficiency in marketing automation platforms (e.g., Eloqua, HubSpot, Marketo), CRM platforms (e.g., Microsoft Dynamics, Salesforce), and paid media tools (e.g., LinkedIn Ads, Google Ads)
Knowledge of Google Analytics, CMS platforms, social media management tools, and event platforms
Solid grasp of inbound marketing principles, strategies, and best practices
Strong organizational skills to expertly manage multiple simultaneous campaigns and competing priorities
Data-driven approach with the ability to analyze campaign performance, generate insights, and optimize accordingly

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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