Insight Head, Randstad

Insight Head

Randstad

Location:

China, Shanghai

Category:

-

Contract Type:

Not provided

Salary:

1000000.00 - 1200000.00 CNY / Year

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Job Description:

The Insight Head role involves leading insights, foresights, and measurement initiatives for beauty brands in China, driving brand marketing and demand creation. Responsibilities include crafting data-driven strategies, supporting brand activations, and transforming consumer insights into actionable business growth solutions, particularly within digital branding and ecommerce contexts.

Job Responsibility:

Insights, foresights and measurement for total brand marketing and demand creation for our beauty brands in China
Specific insights in new developments, execution and measurement of unbeatable brand superiority and brand experience cross promotion, place and pricing in China
Social brand experience insights and measures improvements in upstream and downstream brand content insights cross media and sales channels
Supporting Power Brand Leads in creating integrated brand plans via consumer activations, partnerships, shopper & retail experiences (POS design, retail theater, in-store activations)
Leading the end to end insights transformation deployment of our full-funnel content Supply Chain (Branded Ads, Social Media Ads, Commerce Ads, etc.) & drive creative excellence, brand consistency & effectiveness across brand equity building and media short and long term return impact on our brands

Requirements:

Track record in transforming and integrating market intelligence, social, consumer and market insights and business performance insights into transformative business growth solutions
Skills / knowledge of digital branding and marketing action, Insight led master content briefing, sales and media insights and impact measures
Ecommerce consumer journeys and pathways demonstrably turned into touchpoints that enhanced brand competitive growth
Ability to define, segment and generate tailored segments and target audiences for differentiated Power Brands in a portfolio of brands / markets
A self-starting individual who is willing & resilient to challenge the status quo to shift paradigms
Understanding and passion for Beauty Brands in the digital branding ecosystem (including social media & commerce) and their strategic moves in both developed and emerging market contexts
Excellent analytical thinking and communication skills, with the ability to simplify complex topics and influence decision making across senior stakeholders

Additional Information:

Job Posted:

March 31, 2025

Expiration:

June 13, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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