Local Marketing Specialist, IKEA

Local Marketing Specialist

IKEA

Location:

Mexico, Ciudad de México

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

To provide your IKEA Store with marketing expertise, materials and tools that help build trust and engagement among co-workers, corporate stakeholders and the community. The Marketing Specialist shares communication competence, develops channels and delivers content that builds brand affection, projecting IKEA as a great place to work, a leader of life at home and a responsible, growing company. Excellence in communication helps secure understanding of our values and our business direction, creates open and connected workplaces, inspires passion for our products, motivates co-workers and ultimately improves customer satisfaction.

Job Responsibility:

Implement a strategic approach to Marketing: With deep understanding of IKEA brand, concept and operations, spot risks and opportunities for communication
Working with your manager/store leadership, you outline internal communication strategy, activities and content calendars aligned to commercial and business agendas
Set SMART goals and measure communication outcomes. Develop internal communication annual budget plan and help manage it throughout the year
Deliver communication content: In co-ordination with Com&In, SO Corporate Communication and/or business partners in your store, develop internal communication content and engagement activities that support business in IKEA tone of voice – clear, simple, visual, down to earth. This includes everything from developing PowerPoints and posters to films and photographs, huddle notes and all-staff memos
Secure best practice in internal communication channels: Lead a distributed approach to communication and take accountability for steady flow of inspiring content in internal channels, both offline (prints) and online such as Digital Signage, Yammer or Ikano One. Own the channels and collaborate with other stakeholders to motivate participation and secure best practices

Requirements:

Understanding and affinity for IKEA vision and values
Curious about home furnishing and people’s Life at Home, and passionate in IKEA products and brand
Enthusiastic and motivated to engage the co-workers, and bring out the best in them to be proud of IKEA identity and embrace sustainability in every way possible
Driven to improve skills & knowledge to benefit the IKEA Brand and to grow personally
Enjoy working in fast-paced ad future-oriented retailing
Excellent communication skills, both verbal and written. Ability to create and present communication insights that are clear, focused and practical
Good networking, people and relationship skills. Ability to influence and communicate clearly and effectively with IKEA ToV, in English (and local language, where relevant)
Strategic ability – able to develop SWOT analysis, define actions for communication, document strategic plans, set KPIs and measure results
Ability to think ‘out of the box’, challenge the common ways of thinking, be a dynamic player, and make things happen by championing flexibility, speed and simplicity
Ability to share passion and lead business through people
Ability to multi-task and have good project management skills

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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