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Cox Automotive is looking for an experienced marketing professional to support the Manheim Field Marketing team. The Manager, Field Marketing, builds strategy and develops plans utilizing a client-centric marketing approach. He/she manages and coordinates with their team on implementation of those plans and drives results in support of the revenue goals and objectives of assigned auction locations and their clients. The Manager, Field Marketing, manages a marketing team across two or more auction locations, exceeding 100,000 transactions annually, with at least two physical and/or remote team members. They manage and coordinate with the team in partnership with Field Marketing and auction leadership to ensure marketing strategy and efforts align with corporate, regional/local, and client goals. This role has financial, and budget responsibilities related to national and local marketing efforts and client needs. The Manager, Field Marketing, manages multiple key initiatives and drives collaboration between key stakeholders (auction leadership, field sales, and Inventory Solutions marketing) to deliver results for their assigned Manheim locations. Candidate must be able to operate in a fast paced and ever evolving environment. This role reports to the Director, Field Marketing with a dotted line to auction leadership. To be employed in this role, you'll need to clear a pre-employment drug test. Compensation includes a base salary of $95,900.00 - $143,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Responsibility:
Works in partnership with Director, Field Marketing, Inventory Solutions Marketing team, auction leadership, and field sales to develop local marketing strategy that aligns with location(s) goals and objectives
Manages and oversees the development and implementation of marketing tactics, event sales, sale day experience, and drives adoption of marketing best practices and alignment of the Manheim brand
Functions as a member of the leadership team from both a marketing and location perspective
Meets regularly and develop relationships with field sales and auction leadership to understand objectives and goals of assigned locations and their clients
Utilizing a data driven approach, develop marketing strategy for and build relationships with key dealer and commercial clients at assigned locations through a regular meeting cadence
Leads a team of physical and/or remote team members and develops and motivates talent with ID&E at the forefront
Communicates post-campaign results and ROI to auction leadership and Director, Field Marketing through weekly meetings and recaps, and quarterly operating plan reviews
Effectively manage the marketing budget, and ensure plans are delivered within allocated investment
Partners with design resources to coordinate creative needs within Manheim brand guidelines and manages local vendor relationships
Travels to assigned locations as required
Performs other duties assigned by auctions or Inventory Solutions Marketing as needed
Requirements:
Bachelor’s degree in related discipline and 6 years of marketing experience
The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience
a Ph.D. and 1 year of experience
or 10 years’ experience in a related field
Marketing strategy, data analysis, tactical execution, digital and traditional marketing, and project management skills
3 years of team leadership experience
Excellent communication (written and verbal), presentation, organizational and interpersonal skills
Proven success in developing and growing client relationships and supporting their business goals and objectives
Financial and budget management
Knowledge of Salesforce or another CRM platform
Knowledge of Microsoft Office suite
Ability to work in a high performing, fast-paced environment
Ability to adapt to an ever-changing industry and react to change in a positive manner
Ability to work under time constraints and meet deadlines
Full-time, onsite Monday through Friday
Travel: 25% to assigned locations, regional meetings, and home office
Ability to sit or stand for long periods of time
Occasional exposure to outdoor weather conditions as well as noise, dust, and fumes in auction lanes where applicable
Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements
To be employed in this role, you'll need to clear a pre-employment drug test
Nice to have:
Degree in marketing/business or equivalent
Previous experience in the automotive industry
What we offer:
Competitive salary and top-notch bonus/incentive plans
Exceptional work-life balance
flexible time-off policies and accommodating work schedules
Comprehensive healthcare with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Extra perks like pet insurance, employee discounts and much more
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