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The role involves overseeing the promotion of our services and events, strategically enhancing brand awareness, and engaging target audiences towards conversion.
Job Responsibility:
Oversee the creation and distribution of marketing materials for our services and events
Lead efforts to increase brand awareness and engagement with our target audience
Utilize digital platforms for promotional activities, including the website and social media channels
Manage day-to-day operations of the marketing team, ensuring efficient workflow and goal alignment
Spearhead the development and execution of e-newsletters and alerts to keep our audience updated and engaged
Ensure the production of high-quality print materials for promotional purposes
Implement the use of 'HubSpot' to streamline marketing processes and improve results
Develop and execute strategies for audience segmentation to better target marketing efforts
Oversee the creation of event materials to promote our activities and engage potential customers
Continually assess and adapt marketing strategies to better promote our goals and impact
Requirements:
Minimum of 7 years of experience in marketing, preferably within the non-profit sector
Proficient in using HubSpot for marketing automation and analytics
Demonstrated experience in creating and managing event materials
Proven skills in audience segmentation to optimize marketing strategies
Bachelor's degree in Marketing, Communications, or related field
Excellent communication and leadership skills
Familiarity with the non-profit industry and passion for the cause
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Proven track record in developing and implementing successful marketing campaigns
Strong analytical skills to measure and enhance the effectiveness of marketing strategies
What we offer:
Medical, vision, dental, and life and disability insurance
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