Manager, US Commercial Marketing - Healthcare, Baxter

Baxter

Location:

United States, Deerfield

Category:

-

Contract Type:

Employment contract

Salary:

104000.00 - 143000.00 USD / Year

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Job Description:

As a Manager, US Commercial Marketing, you will lead and/or support all aspects of US downstream marketing for products spanning Smart Hospital Beds, Surfaces, Specialty and Rental portfolios. The role involves managing new product launches, creating pricing strategies, market analysis, promotional programs, and providing support to sales and training teams. The position requires excellent project management and communication skills, along with experience in medical device marketing or capital equipment marketing.

Job Responsibility:

Provide downstream strategic direction for products spanning the Med-Surg, ICU, Specialty and Rental areas to include beds and surfaces
Manage new product launches, including strategic goals, tactics, KPIs and training plans for the US market
Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer
Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies
Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events
Deliver marketing/sales tools for all levels of healthcare partners and sales teams
Proactively works closely with Sales teams to effectively implement marketing strategies and target lists to drive tactical plans to attain/exceed sales and category share objectives
Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development
Partner with the global upstream marketing team to further needs and claims requirements to differentiate our portfolio
Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training
Directly support the sales team through all stages of a deal, e.g., in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.

Requirements:

Bachelor’s Degree in Marketing, business, or equivalent
advanced degree preferred
5 plus years professional experience in Product Management or Marketing
Previous experience in medical device or capital equipment marketing strongly preferred
Successful track record managing new product launches, leading cross-functional teams to develop and launch new features
Familiarity with Hospital Bed and Stretcher product lines an asset
Understanding product development / commercialization process that incorporates customer requirements
Ability to interact with experts from different levels (e.g., surgeons, architects, equipment planners, CEO’s, etc.)
Able to effectively project manage resources to complete multiple projects simultaneously
Ability to travel ~25% of the time
Applicants must be authorized to work for any employer in the U.S.
We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice to have:

Familiarity with Hospital Bed and Stretcher product lines
Previous experience in medical device or capital equipment marketing.

What we offer:

Medical and dental coverage starting on day one
Basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP) with company stock discount
401(k) Retirement Savings Plan with employee contributions and company matching
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Paid time off ranging from 20 to 35 days based on length of service
Family and medical leaves of absence
Paid parental leave
Commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
Childcare benefits
2 days a year to volunteer.

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Manager, US Commercial Marketing - Healthcare