Marketing Data Manager, Robert Half

Marketing Data Manager

Robert Half

Location:

United States, King of Prussia

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are offering a long term contract employment opportunity for a Marketing Data Manager to join our team remotely. This role is based in King of Prussia, Pennsylvania, United States. As a Marketing Data Manager, you will be responsible for leading data management and functional data stewardship. You will support stakeholders, collaborate on data integration and enrichment projects, and manage the quality of data utilized for marketing effectiveness.

Job Responsibility:

Collaborate with stakeholders across the business, including data analysts, data scientists, and data engineers, to meet evolving data requirements and ensure access to quality data
Manage global data standards and processes, ensuring the availability of standard, quality Marketing data for users
Support the execution of contact discovery efforts, list management, and campaign segmentation requests for our global marketing initiatives
Work closely with the customer acquisition, digital marketing teams, and business/segment marketers to build targeted segments, evaluate audience-sizing criteria, and append contacts regularly
Build an annual roadmap to support data cleansing, enrichment, and acquisition efforts, ensuring a healthy and compliant database
Actively participate in data integration and enrichment projects, improving the quality and impact of data within the organization
Critically analyze business requirements and strategize on acquiring necessary data elements to fulfill them
Monitor and manage the quality of data, ensuring it is fit for purpose

Requirements:

Proficient in Sales and Marketing strategies
Ability to create and maintain Documentation
Experience in Reporting and Metric Reporting
Expertise in Microsoft Excel
Capable of providing Training to team members
Familiarity with Operations, Procedures, and Policy
Strong understanding of Analytics and Quality Review processes
Knowledge of Database management
Experience in Human Resources (HR) Administration
Ability to create compelling Presentations
Familiarity with the software 'About Time'
Understanding of Collection Processes and Practices
Proficiency in SQL language
Ability to communicate effectively with Stakeholders
Experience in system Integration and use of Monitoring Tools
Proficient in Campaign Planning and execution
Ability to write and execute Queries

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:

March 23, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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