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Marketing Manager Caribbean

https://www.marriott.com Logo

Marriott Bonvoy

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Location:
Mexico, Mexico Regional Office

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups.

Job Responsibility:

  • Serves as the primary point of contact for a collection of hotels for Field needs
  • Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals
  • Communicates with property to get input throughout planning process
  • Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International
  • Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth
  • Understands global brand and marketing strategies and their application to the Latin American markets and its consumers
  • Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation
  • Provides marketing budget guidance to property leadership
  • Works with COEs, KEs and other MI teams to execute key marketing and digital activities
  • Manages coordinators and any other Field support personnel, as assigned and ensure quality of work
  • Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets
  • Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress
  • Updates plans as needed based on performance

Requirements:

  • College (University) degree required in marketing, hospitality management, or related field
  • Postgraduate or master’s degree in marketing or equivalent preferred
  • 2+ years of experience in equivalent position
  • 1+ years managerial experience preferred, leading a team or a project
  • Travel industry, hotel property experience, Field Marketing experience, or related, preferred
  • Fluency of English and Spanish required- Portuguese a plus
  • Excellent verbal communication and writing skills
  • Leadership qualities are a must (self-starter)
  • Must be a team player and collaborate well with multiple stakeholders
  • Excellent technical and project management skills
  • ability to handle many diverse projects simultaneously
  • Attention to detail, critical-thinker and problem-solver
  • Creative, energetic, takes initiative
  • Able to effectively work independently or, at times, as part of a team
  • Excellent interpersonal and presentations skills
  • Ability to identify and track relevant community KPIs
  • Ability to balance the interests and demands of multiple stakeholders

Nice to have:

  • Portuguese language skills
  • Travel industry, hotel property experience, Field Marketing experience, or related
What we offer:
  • Opportunity to work with a diverse workforce and sustain an inclusive, people-first culture
  • Commitment to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law
  • Opportunity to grow and succeed in the world’s largest hotel company

Additional Information:

Job Posted:
March 23, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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