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The Marketing Manager for Establish Parenteral Nutrition (PN) Solutions and Analytics is responsible for leading and growing the established PN portfolio, as well as conducting business analytics for the overall Clinical Nutrition portfolio. The team member will support the development and implementation of marketing strategies, collaborate with cross-functional teams, analyze data to identify insights, create pricing strategies, and drive competitive intelligence, among other responsibilities.
Job Responsibility:
Support the development and implements marketing strategies for a large portfolio of established PN solutions
collaborate with cross-functional teams to build and implement integrated marketing campaigns across multiple channels
proactively find opportunities by using various commercial analytics
gather and analyze data from various sources to identify trends and insights related to sales performance, customer behavior, and marketing effectiveness
perform ad hoc and deep dive analyses to understand market, product, customer, and competitive dynamics
determine and implement pricing strategies
determine financial and product demand forecasts
drive delivery on competitive intelligence, business intelligence and reporting, critical metrics, dashboarding, brand performance measurements, and analytics
conduct market research and analysis to inform marketing strategies and campaigns
manage agency relationships and lead the production of marketing materials and campaigns
measure and analyze the effectiveness of marketing campaigns and make data-driven recommendations for optimization.
Requirements:
Bachelor’s degree in Marketing, Business, or a related field required
5 plus years of experience in marketing, preferably in the healthcare industry
sales experience is a plus
strategic mind-set and strong analytical skills to make data-driven decisions
experience developing and implementing marketing campaigns across multiple channels
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