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Wells Fargo is seeking a Marketing Manager to support Enterprise Marketing Services team in India and Philippines. We believe in the power of working together because great ideas can come from anyone. Through collaboration, any employee can have an impact and make a difference for the entire company. Explore opportunities with us for a career in a supportive environment where you can learn and grow.
Job Responsibility:
Manage and develop team of marketing professionals to implement a variety of customer-centric marketing programs or services, product management and development of digital initiatives for business groups or product lines
Engage more experienced management in development of strategy to drive sales, profitability, market share and brand awareness
Identify and develop data-guided marketing strategies and programs to drive new customer acquisition
Integrate plans and programs across business channels or regions, develop appropriate tracking, measurement, evaluation and test and learn opportunities
Make decisions and resolve issues regarding strategies to drive sales, profitability, market share and brand awareness
Establish overall direction of E-business by setting goals in key areas of marketing to meet business objectives
Interpret and develop legal, compliance, and privacy regulations and policies to ensure digital or marketing plans are executed effectively to attain business, sales and profitability
Collaborate and consult with more experienced management
Build and maintain vendor relationships
Provide advice to other marketing areas, technology, customer care, organizational units and alliance partners to support achievement of overall product and website objectives
Manage allocation of people and financial resources for marketing
Mentor and guide talent development of direct reports and assist in hiring talent
Requirements:
4+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
2+ years of Leadership experience
Nice to have:
4+ years of Digital Marketing, Campaign Management, and reporting experience, with 2+ years of team management experience
In-depth business knowledge on Consumer Banking, and end-to-end Marketing Campaign Management
Working knowledge of Salesforce Marketing Cloud, CMS and other digital channels desirable
Good knowledge of Digital Marketing landscape, Content management system, google tagging etc.
Knowledge of the programming languages: SQL, HTML, CSS
Knowledge of email accessibility best practices and CAN-SPAM compliancy considerations
Understanding of email analytics and ability to make actionable adjustments based on campaign performance
Quick learner with excellent communication skills, team orientation, and ability to work with counterparts in different areas of organization
Ability to identify inefficiencies and utilize opportunities to improve the processes
Excellent analytical, problem solving, persuasive written and verbal communication skills
Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives including escalation and mitigation of issues, risks, and business impacts
Enjoy working in a fast paced, high-output, time sensitive environment
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