Media Planner and Buyer, Robert Half

Robert Half

Location:

United States, Chatsworth

Category:

Media

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are on the lookout for a Media Planner and Buyer to join our team in the entertainment and CPG. In this role, you will be instrumental in the planning, purchasing, and execution of media campaigns tailored to our key brands. Your work will ensure alignment with brand objectives and maximize impact across various channels.

Job Responsibility:

Strategize and lay out seasonal media plans, taking into consideration the needs of different campaigns and the goals of the brand
Understand the subtleties of various demographics and identify appropriate platforms for each, ensuring that budgets are planned and allocated in line with brand objectives
Execute media buys, either directly or through agencies, setting up audience targeting and coordinating with the creative services teams to deliver assets
Monitor and optimize campaigns post-launch, working with data analysts to keep track of KPIs and continually monitor performance across full funnel marketing strategies
Collaborate closely with the influencer marketing team, while managing influencer buys separately
Demonstrate a strong understanding of boosting on platforms like Meta and TikTok
Utilize your expertise in paid social media and CTV platforms, such as Trade Desk, YouTube Kids, and additional marketplaces
Leverage your experience of working with agencies for media buys to ensure smooth and efficient operations

Requirements:

Minimum of 7 years of experience in a Media Planner and Buyer role or similar position within the Amusement/Recreation Ser/Entertainment industry
Proven expertise in Paid Social activities and campaigns
Proficient in planning, executing, and managing Digital Media Campaigns
Solid understanding of Digital Media Planning and Display Media strategies
Knowledge and experience in various Digital Media platforms
Demonstrated ability in Media Buying and negotiation techniques
Strong skills in Media Planning and ability to develop effective media strategies
Capability to analyze performance data and implement necessary adjustments for optimization

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:

March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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